The following was published on the CMA blog in June 2014

By Sharon Paskowitz, Jonathan Chiriboga & David Coulson

Technology and the ability to capture and synthesize customer data have definitely blurred the line of privacy vs. personalization for brand marketers. Customer data can now be gathered and mined through new methods like never before. With the use of social media, mobile technology, sensors, geo-fencing and CRM, brands can deliver even more personalized marketing communications and offers to customers. But just because they can, does that mean they should? Read more